Many people seem to think that traditional promotional methods such
as flyer distribution, leafleting and door to door marketing are dead,
eschewed in favour of trendy viral video campaigns on YouTube
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Publisher Guidelineswhereby the original author’s information and
copyright must be included. Door To Door Marketing Vs Viral Campaigns by
Thomas Prettyin Advertising / Direct Mail (submitted 2009-06-16)Many
people seem to think that traditional promotional methods such as flyer
distribution, leafleting and door to door marketing are dead, eschewed
inCheap Coach Bags
favour of trendy viral video campaigns on YouTube, banners on this
week’s social networking site and expensive CGI-heavy adverts on the
myriad of digital TV stations. However it is continually being proven
that much of the time jordan 6, the old methods simply work better.There
are examples of these modern methods working and working well, where
several filmsCoach Purse Outlet
and video games have had people talking about them for months,
sometimes even a year before their release – the masterful ilovebees.com
campaign for 2004 video game Halo 2 being a particular example; but
while there are several notable cases of this style of marketing working
spectacularly, there are many more instances of its failure.Something
that many business owners miss when deciding to forgo time-tested
promotional methods such as door to door marketing and go in favour of
the high-tech, high budget methods of the viral campaigns is their
target audience. Successful viral campaigns tend to work because they
are usually advertising video games or science fiction films and the
demographic which plays these games and watches these films is usually
quite tech-savvy and aware of current internet trends making the
campaign more likely to reach them.Door to door marketing methods
including flyer or leaflet delivery are often far cheaper than these
cutting edge campaigns and have the capability of reaching a broader
audience. They are also more likely to reach your target demographic
discount coach purse, unless you are looking toCoach Diaperreach
gamers or science fiction film fans. The sad fact is that a lot of
these more expensive, modern advertising methods simply do not reach
their audience – many people change the channel or get up to make a cup
of tea during the advert breaks on television, and more and more people
daily are installing advertisement blocking software on their computers
meaning that these expensive campaigns simply aren’t being seen.There is
a lot to be said for these modern advertising methods, even if just
from an academic case study perspective Air Jordan 8 High Heels For
Women, but there is no denying their effectiveness if targeted
correctly. However, it is very difficult to implement them successfully
and to do so often requires the budget of a big Hollywood studio or
Silicon Valley developer, whereas a door to door marketing campaign can
be just as effective without requiring the budget and it is much harder
to ignore a flyer or leaflet in a mailbox than it is to change the
channel or install an advert blocker. As entertaining as the viral
campaign can be, the traditional methods are still very relevant to
today’s marketing climate and will most likely stay so for many years to
come; often available for far less than you may expect and usually able
to provide a much better return.
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